QR Code Best Practices
Learn how to create QR codes that work perfectly every time
Tips for Using Your QR Codes
Follow these best practices to make sure your QR codes work seamlessly everywhere.
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Test Before You Launch
Always scan your QR code on a few devices before publishing or printing. Screens, glare, and image compression can affect readability.
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Print Actual Size First
Print your QR code at its intended final size and test it. Codes that are too small may not scan reliably in the real world.
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Maintain Contrast
Use dark QR codes on light backgrounds. Avoid low-contrast color combinations that make the code hard to scan.
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Leave Quiet Space
Make sure there's blank space around the QR code (called "quiet zone"). This helps scanners read the code properly.
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Track Performance
Use dynamic QR codes with analytics so you can track scans, devices, and locations over time.
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Avoid Distortion
Don't stretch, compress, or rotate your QR code in a way that affects its structure. Keep proportions consistent for accurate scanning.
Advanced Tips
Size Guidelines
- • Minimum size: 1 inch (2.5 cm) square
- • For print materials: 1.5-2 inches (4-5 cm)
- • For digital displays: 200x200 pixels minimum
- • For outdoor/billboards: 3+ inches (8+ cm)
Color Best Practices
- • Black on white is most reliable
- • Dark blue on light blue works well
- • Avoid red/green combinations
- • Test with multiple QR scanners
Placement Tips
- • Eye level for easy scanning
- • Avoid reflective surfaces
- • Ensure good lighting
- • Consider accessibility
Content Optimization
- • Keep URLs short when possible
- • Use HTTPS for security
- • Test landing page loads quickly
- • Mobile-optimize destination pages
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